I'M SARAH

THE HOLIDAY MAMA

A holiday mama isn't just about celebrating the calendar holidays. She is excited to make an ordinary day feel extraordinary, is ready to celebrate all things big and small, and sees every day as an opportunity to pour love into her family.

A Few Things

I Call Myself

I love everything about blogging, it's the PERFECT blend of creative and technical skills.

I'm a designer of many things: blogs, websites, perfume, jewelry, printables, wedding dresses (one and done!), and more!

I'm 100% self-taught and love snapping and editing pics for my blog. (I also love shooting portraits of friends and family.)

DIY pushes me and teaches me that I am capable of so much more than I thought.

DIYER

PHOTOGRAPHER

DESIGNER

BLOGGER

Check out solid perfume business, made for those who love to smell good on the go.

PERFUME GIRL

My biggest blessing is becoming a mother to the most joyful, loving, and hilarious little girl. She makes life far more special than I could have ever imagined.

MAMA

I don't take for granted how big God has blessed me. Each and every day with my loved ones is a gift.

From events, fashion, interiors, to food styling, I'm grateful for my keen eye for aesthetics.

STYLIST

WIFE & Doodle-MOM

GET TO KNOW ME

SO IN LOVE with my sweet mini Australian labradoodle, Dolly.

I'm known in my crowd as the maker (and bringer) of many a flower crown.

Love this husband of mine who is often mistaken for a superhero. (Srsly!)

SARAH PETERSON

Get to Know Me

DO WE HAVE ANYTHING IN COMMON?

More fun facts

When I'm not mommin' it, you might find me hanging out in the "aisles of possibility" at Hobby Lobby, experimenting with a new flavor in my Cuisinart ice cream maker, sorting through the 114,770 photos of my dog and toddler on my phone, or tackling a new DIY costume (it's never too early to prepare for Halloween).

My favorite things include getting outside (and staying outside all day), road-trips along the California coast, beach bonfires with friends (I'll bring the sparklers!), over-the-top DIY projects, getting up at 5am to go to the DTLA flower market (HEAVEN ON EARTH!!!), taking endless photos of people I love, and hearing my daughter say, "Mama, I love you."

Beach, bonfire & s'mores!

6. ALL TIME FAVORITE CELEBRITY?

5. PET PEEVE?

4. SECRET TALENT?

Country all day every day

3. FAVORITE MUSIC GENRE?

Friday night lights

2. Favorite series?

1. WHAT'S YOUR HAPPY PLACE?

The Rock!!

Expert parallel parker

Chomping or slurping

HUNKY HUSBAND

More

DO WE HAVE ANYTHING IN COMMON?

Just for Fun

a labradoodle + flower farm

12. WHAT DO YOU DREAM ABOUT?

MOTHERHOOD!

11. FAVORITE ADVENTURE?

LIPSTICk + SPARKLY STUD EARRINGS

10. GO TO LOOK?

Quintessential Libra

9. WHAT'S YOUR SIGN?

My green-ish thumb

8. SOMETHING YOU'RE PROUD OF?

SJ, SaJo, Sarella, SJP, SARAH JO

7. GOT A NICKNAME?

Just for Fun

FLUFFY LABRADOODLE

Home

DO WE HAVE ANYTHING IN COMMON?

MORE ABOUT ME

Roadtrips up the Cali coast with my little crew recharge my soul!

After 13 years in Manhattan, I moved to LA... I am tolerating the sunshine and ocean views.

We got married during a global pandemic! And we DIY'd the whole thing! :: click for photos ::

WEB DESIGN | ONLINE BUSINESS | BRANDING BLOGGING | BRAND PHOTOGRAPHY | EMAIL MARKETING | TRAFFIC AUTOMATION | ECOMMERCE | PINTEREST

Let's Work Together

If you'd like to sponsor a project or partner with me on a campaign, contact sarah@theholidaymama.com.

I'll send a customized proposal that feels right for both of our brands. I mostly collaborate with brands via blog posts, Pinterest pins, and newsletter features, but I am open to other ideas you might have as well.

I currently do not accept guest blog posts.